
Juan Rojas
Strategic Brand Identity
Compétences

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Portfolio
Expérience professionnelle
Lead Brand Strategist & Visual Designer
Instagram • Freelance
Jan 2024 - Present • 2 yrs 7 mos
Directed end-to-end brand identity systems and digital solutions for high-growth businesses in fashion, logistics, and fitness. - Engineered strategic brand architecture, design systems, and brand guidelines. - Built responsive digital interfaces and web experiences focused on positioning and conversion. - Directed commercial photography and dynamic video motion assets for multi-channel distribution.
Senior Editorial & Campaign Visual Designer
Derrama Magisterial • Indépendant
Jan 2022 - Dec 2023 • 1 yr 11 mos
Led visual execution for institutional campaigns, large-scale advertising, and corporate publications. - Coordinated and designed high-circulation corporate catalogs and print advertising campaigns. - Developed promotional key visuals and advanced photographic retouches ensuring strict brand consistency.
Brand & Multimedia Designer
Instagram • Temps plein
Jan 2021 - Dec 2022 • 1 yr 11 mos
Engineered visual identity systems and multimedia content for emerging commercial brands. - Developed comprehensive brand identities, promotional graphics, and marketing assets. - Directed commercial photography and produced multimedia video content to scale brand reach.