Junior D

SMS Marketing & Lead Generation Specialist

Confidential Real Estate Client • Freelance

Feb 2026 - Mar 2026 • 1 mo

I Collaborated with a real estate consultant who had a problem with low response rates, poor leads and various inconsistencies in property inquiries even though they were placing ads and social media promotions. I used a bulk SMS marketing system that has high conversion rates in collaboration with a lead capture and nurturing funnel to convert cold contact lists into interested and active buyers. The plan was centered on direct-response communication, urgency in the copy, and sharp society segmentation to boost the engagement and conversion. During the initial campaign loop, the client recorded a huge improvement in response rates, inbound queries and qualified leads strongly seeking property details. The SMS campaigns performed better than the previous marketing channels because they provided quicker reach, increased open rates and interactivity. The automation involved list building, SMS campaign execution, follow-up automation, and funnel optimization to create a regular level of deal flow and enhanced sales conversations. Bulk SMS marketing, SMS campaigns, text message marketing, real estate marketing, lead generation, lead nurturing, property marketing, email marketing, email automation, sales funnels, funnel optimization, conversion rate optimization, direct response marketing, audience segmentation, list building, customer acquisition, marketing automation, campaign management, analytics tracking, A/B testing, copywriting, engagement optimization, inbound inquiries, revenue growth

SMS Marketing & Lead Generation Specialist

Confidential Sports Betting Platform • Freelance

Aug 2025 - Feb 2026 • 6 mos

I partnered with a licensed sports betting platform experiencing low user engagement, poor campaign response rates, and declining player retention despite running digital ads. I developed and executed a high-converting bulk SMS marketing system focused on reactivating inactive users, increasing daily betting activity, and driving consistent engagement during peak match periods. The strategy leveraged time-sensitive messaging, audience segmentation, and direct-response copywriting to deliver relevant betting prompts and promotional offers. By integrating lead capture funnels and automated follow-up sequences, I helped the brand convert cold and inactive contacts into active users placing bets consistently. SMS campaigns delivered immediate reach, high open rates, and faster user action compared to previous channels. The system included list segmentation, campaign scheduling around live events, A/B testing of promotional messages, and performance tracking to continuously optimize engagement and conversions while maintaining compliance with messaging regulations. Bulk SMS marketing, SMS campaigns, betting marketing, sports betting, user reactivation, player retention, lead generation, lead nurturing, text message marketing, audience segmentation, direct response marketing, email marketing, email automation, sales funnels, funnel optimization, conversion rate optimization, campaign management, marketing automation, A/B testing, analytics tracking, engagement optimization, customer acquisition, retention strategy, promotional campaigns, revenue growth