
Gabby M.
Influencer Marketing Strategist, UGC and Creator Recruitment Specialist
Compétences

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Expérience professionnelle
Freelance Influencer Strategist
Remote Care Partners • Freelance
Jun 2024 - Present • 2 yrs 2 mos
Providing influencer research, outreach, and campaign strategy services to startups, Shopify brands, and content agencies worldwide. Developed customized influencer marketing strategies for clients in the US, UK, Europe, and Southeast Asia. Delivered vetted influencer lists, UGC creator sourcing, and full campaign management on a project basis. Maintained a 98% client satisfaction rate with repeat business accounting for 60% of revenue. Specialized in both mainstream and creator economy niches including OnlyFans agency growth, subscription platform promotion, and adult brand marketing.
UGC & Creator Partnerships Specialist
CreatorGlobe • Temps plein
Mar 2022 - Aug 2024 • 2 yrs 5 mos
Specialized in recruiting and onboarding UGC creators for paid ad campaigns across TikTok Ads and Meta Ads platforms. Sourced and contracted over 300 UGC creators in niches including tech, skincare, supplements, and home goods. Coordinated content briefs, usage rights agreements, and delivery timelines for 15+ simultaneous brand clients. Campaigns managed generated an average ROAS of 3.2x for e-commerce clients. Also handled creator recruitment for adult content platforms, managing confidential outreach pipelines for subscription-based content agencies.
Influencer Marketing Manager
Brandignity • Temps plein
Feb 2019 - Dec 2022 • 3 yrs 10 mos
Managed end-to-end influencer campaigns for 30+ DTC and e-commerce brands across Instagram, TikTok, and YouTube. Built and maintained a database of over 2,000 vetted micro and macro influencers across fashion, beauty, fitness, and lifestyle niches. Negotiated brand deals ranging from $500 to $25,000 per campaign. Achieved an average engagement rate of 6.8% across all managed campaigns, consistently outperforming the industry benchmark of 3.5%. Delivered a 40% reduction in influencer sourcing time by developing an internal recruitment framework still used by the agency today.