k
k_emmerson

Kim E

@k_emmerson

B2B Marketing Strategist

Canada
Anglais
Certaines informations sont présentées en anglais.
À propos de moi
B2B marketing executive and transformer who turns complex businesses into predictable revenue engines. I lead full-stack marketing organizations to drive enterprise value and market positioning. Expertise: - Marketing Operating Systems: Infrastructure, team design, and workflows for sustainable scale. - Brand Strategy: Corporate identity, message deployment, and market positioning. - M&A Integration: Full-lifecycle marketing integration for over 100 acquisitions. - Revenue Infrastructure: High-performance GTM and demand generation. Partnering with tech portfolios and mid-market corps.... Plus d’infos

Compétences

k
k_emmerson
Kim E
hors ligne • 

Voir mes services

Stratégie commerciale et innovation
I will design a go to market strategy and brand playbook for your b2b tech company
De750 $US / projetPlus de détails

Expérience professionnelle

Self_Employed

Strategic Marketing Consultant and Founder at Brand Branch

Self Employed • Indépendant

Sep 2025 - Present • 10 mos

Strategic advisory partner to B2B software CEOs, tech founders, and marketing leaders. I focus on treating brand as a foundational business operating system, moving companies past short-term execution to build institutional commercial architecture that drives long-term market valuation. Key Client Impact Areas: Unified Brand Platforms: Designing cohesive brand positioning models that connect marketing, product, and customer success teams to eliminate customer friction and accelerate expansion revenue. Go-to-Market: Implementing highly repeatable GTM frameworks and standardized marketing infrastructure that outlast single campaigns. Revenue Strategy & Language: Creating unified financial and operational KPI models to bridge communication gaps between Marketing, Sales, Operations, and Finance leadership. Shortlist Visibility Strategy: Helping enterprise scale-ups earn implicit organic placement on corporate buyer shortlists before active search procurement cycles begin.

Technoloy

Technoloy

Temps plein • 13 yrs 8 mos

Chief Marketing Officer (CMO) - Modaxo - A Constellation Software company

Jul 2020 - Feb 2025 • 4 yrs 7 mos

Directed global marketing strategy for an expansive portfolio of 30+ technology and enterprise software businesses across 35 countries operating in highly complex, regulated industries. Built the centralized brand infrastructure and corporate marketing organization from the ground up while advising individual business units navigating long, multi-stakeholder corporate sales environments. Key Achievements: Portfolio Brand Strategy: Successfully launched 12+ corporate company brands, including a definitive flagship rebrand, creating structural positioning frameworks that directly enhanced enterprise valuation. Advanced Account-Based Marketing: Built and executed targeted account-based marketing (ABM) programs targeting cold M&A prospects, driving meaningful senior stakeholder engagement via executive thought leadership. M&A Lifecycle Support: Oversaw full-lifecycle marketing due diligence, corporate relationship cultivation, and post-merger commercial integration to support strategic deal flow and enterprise value retention. Pricing Positioning Architecture: Pioneered a comprehensive portfolio-wide strategic pricing program, optimizing corporate margins through systematic competitive analysis and structured value articulation models.

Chief Marketing Officer (CMO) - Volaris Group - A Constellation Software company

Jun 2011 - Jul 2020 • 9 yrs 1 mo

Engineered and scaled the organizational marketing infrastructure during a phase of massive global expansion. Directly supported more than 100 corporate acquisitions across 40 distinct vertical markets in over 50 countries, institutionalizing standards for enterprise marketing, digital strategy, and continuous commercial excellence. Key Achievements: Global M&A Brand Integration: Led marketing due diligence, asset evaluation, competitive positioning analysis, and post-acquisition brand migration plans for over 100 acquired business units to maximize post-sale value retention. Account-Based Marketing (ABM) Scale: Pioneered and scaled a repeatable ABM methodology across the entire operating group, training decentralized sales and marketing teams to successfully secure multi-million dollar corporate accounts inside complex, 24-month sales cycles. Corporate Brand Launch: Successfully positioned, deployed, and integrated over 40 distinct software brands using highly repeatable customer research frameworks and structured market entry strategies. Executive Leadership Mentorship: Established a dedicated leadership development framework that identified, built, and mentored a generation of high-performing technology marketing executives to scale with organizational volume.