Kailash sirvi

Sr. Graphic Designer & Video editor

Swani spice mills pvt ltd • Temps plein

Oct 2025 - Present • 7 mos

Swani Spice Mills Pvt. Ltd. | FMCG & Global Exports As the Senior Graphic and Video Editor at Swani Spice Mills Pvt. Ltd., I played a pivotal role in modernizing the visual identity of a heritage brand with over 160 years of history. Operating at the intersection of traditional values and global market demands, I was responsible for translating the sensory experience of premium spices into a compelling digital and physical brand narrative. 1. Visual Identity & Heritage Branding My leadership in the design department focused on maintaining brand integrity while scaling for international markets (Europe, US, and Asia). Key contributions included: Packaging Design Strategy: Overseeing the visual language for private labeling and retail packaging, ensuring compliance with global standards while emphasizing "Farm to Fork" traceability and purity. Brand Evolution: Modernizing legacy assets to reflect the company’s shift toward sustainable farming and high-tech processing (such as steam sterilization and Sortex technology). Marketing Collateral: Designing high-impact B2B brochures, exhibition graphics for international spice congresses, and corporate presentations that secured partnerships with global giants like Nestlé and Unilever. 2. Multimedia Storytelling & Video Engineering I spearheaded the company's video production to bridge the gap between rural farming and high-tech manufacturing. My work included: Process Documentaries: Creating high-definition video content showcasing the "Monster Mill" projects and automated processing lines to build buyer trust through transparency. Sustainability Narratives: Producing cinematic content for the "Netra" initiative, highlighting the company’s impact on farmer livelihoods and CSR activities. Digital Marketing: Editing fast-paced, engaging social media content and product demos that highlight the vibrant colors and textures of the "Swani Experience."

Graphic Designer and video editor

EOSGLOBE • Temps plein

Jul 2023 - Sep 2025 • 2 yrs 2 mos

Role at Eosglobe (SaaS Sector) During my tenure at Eosglobe, a leading SaaS-based organization, I served as a core member of the creative team, bridging the gap between technical functionality and visual storytelling. My role was dual-faceted, requiring a blend of strategic brand design and dynamic multimedia production to elevate the company's digital presence. 1. Architectural Brand Development My primary achievement was the conceptualization and execution of the Official Brand Guidelines for Eosglobe. Understanding that a SaaS brand must project reliability, innovation, and scalability, I developed a comprehensive design system that ensures visual harmony across all touchpoints. This included: Typography & Color Theory: Curating a palette and type scale that reflects a modern, tech-forward identity while maintaining accessibility. Iconography & UI Assets: Designing a custom suite of icons and visual elements tailored for software interfaces and marketing collateral. Voice & Visual Logic: Establishing the rules for logo usage, spacing, and imagery to maintain a cohesive global identity. 2. Multimedia & Video Engineering In addition to static design, I led the video editing efforts to simplify complex SaaS solutions into engaging visual narratives. By leveraging motion graphics and professional editing techniques, I transformed abstract software concepts into high-converting product demos, social media content, and internal communications. 3. Impact & Value My work at Eosglobe was not just about "making things look good"; it was about building brand equity. By standardizing the visual language, I helped reduce design friction, accelerated the marketing team’s output, and ensured that every user interaction felt premium and professional.

Graphic Designer

Abhinav institute of technology and management • Temps plein

Feb 2021 - Jul 2022 • 1 yr 5 mos

Description During my tenure at Abhinav Institute, I served as the lead creative for various institutional branding and digital marketing projects. My primary focus was translating complex academic and management concepts into clean, engaging visual content for both print and digital platforms. I worked closely with the marketing team to ensure all designs aligned with the institute’s professional identity and reached the target student and corporate demographic. Key Responsibilities & Achievements Brand Consistency: Developed and maintained a cohesive visual identity for the institute, including social media assets, event banners, and internal brochures. Marketing Impact: Designed promotional materials for over 20+ academic programs, which contributed to a 15% increase in lead generation through social media campaigns. Print Design: Managed the end-to-end design and layout process for the annual institute prospectus and monthly newsletters, ensuring high-quality, print-ready outputs. Digital Optimization: Created high-converting web banners and UI elements that improved the user experience on the institute’s official landing pages. Efficiency: Streamlined the design workflow by creating reusable templates for faculty presentations and department reports, reducing production time by 30%.