I will analyze onpage and offpage SEO and blocked from archive and way back machine

Its the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines.

If you have a website and you want to get more traffic, it should be part of your marketing efforts. It is a broad term, so break it down into sections that are easier for the client to understand. Explain how their site ranks or needs to improve in the following categories:

On-Page

Off-Page

Technical

To improve your sites technical optimization, you need to take into account:

Javascript

XML sitemaps

Site architecture

URL structure

Structured data

Duplicate content

Canonical tags

404 pages

301 redirects