
Karan K
Google Ads Strategist
Compétences

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Expérience professionnelle
Media Performance Associate Manager
Publicis Media • Temps plein
Sep 2025 - Present • 1 yr 1 mo
Leading end-to-end execution of Google Ads campaigns (Search, YouTube & Demand Gen) for ALDI, managing a $5M+ monthly ad budget. Driving campaign strategy, optimization, and performance scaling through data-led decision-making, automation, and continuous experimentation. Collaborating with cross-functional teams to improve efficiency, maximize performance, and unlock new growth opportunities.
Sr. Search Executive
M&C Saatchi Group • Temps plein
Sep 2024 - Sep 2025 • 1 yr
Led end-to-end management of Google Search campaigns for GRAB Singapore, handling a $350K monthly budget from planning to launch to performance wrap-up. Controlled daily budget pacing and bidding to ensure smooth delivery aligned with monthly targets and business goals. Built and optimized campaign structures, audiences, and keyword strategies using competitor and search intent analysis to improve efficiency and scale. Delivered data-driven performance reports with clear insights and recommendations, using Google Ads Editor for bulk optimizations and automation.