Karthik A N

Freelance Meta Ads and Google Ads Strategist

Karthik Marketing Lab • Freelance

Mar 2025 - Present • 1 yr 3 mos

Building a Meta Ads strategy and consulting service under Karthik Marketing Lab, focused on businesses and brands. Work includes building full campaign strategy documents covering media plans, campaign structure, audience research, persona development, and ad copywriting - before a client spends anything. Currently offering Meta Ads and Google Ads strategy on Fiverr, covering media planning, campaign structure, audience research, and ad copy, etc.

PPC Trainee

Ads Clique • Temps plein

May 2023 - Oct 2023 • 5 mos

Worked on live Google Ads client accounts as part of a Google Ads team. Assisted in building campaign structures, conducting keyword research, and setting up conversion tracking across real client briefs. Key work included: Keyword research and theming -downloaded keyword data from Google Keyword Planner, sorted and filtered by search volume, and built themed ad groups (brand, generic, competitor) for a local lead generation client. Campaign structure - worked on structuring Search campaigns with separate ad groups per keyword theme, applying exact and phrase match types, and setting up ad group-level negative keywords to prevent internal auction overlap. Ad copywriting - wrote Responsive Search Ads with 15 headlines and 4 descriptions, applying title case for headlines and sentence case for descriptions, and incorporating brand name, USPs, and call-to-action within character limits. Conversion setup - set up lead tracking via button click events and page load events, and mapped call assets with call reporting enabled to count calls above a minimum duration as conversions. Media planning basics - used Google Keyword Planner forecast tool to estimate impressions, clicks, CPL, ROAS and cost against a given budget and target impression share percentage.