Kate

Marketing Automation & Workflow Expert | Make.com, Zapier, Klaviyo & CRM Specialist

Freelancer.com • Freelance

Apr 2020 - Present • 6 yrs 1 mo

Experienced marketing automation and workflow specialist focused on building scalable automation systems using Make.com, Zapier, Monday.com, n8n, and API integrations for businesses, ecommerce brands, creators, and agencies. Skilled in developing advanced workflows that connect WordPress, Beehiiv, CRM systems, Shopify stores, email marketing platforms, and productivity tools to streamline operations, automate repetitive tasks, and improve customer engagement. Experienced with custom API integrations, webhook automation, lead nurturing systems, and multi-platform data synchronization. Specialized in Klaviyo email marketing automation, customer segmentation, abandoned cart flows, welcome sequences, post-purchase campaigns, and ecommerce email strategies designed to increase conversions and customer retention for Shopify businesses. Also experienced in creating MailerLite, Brevo, and Clay.com automation systems combined with high-converting landing pages optimized for lead generation, audience growth, and sales performance. Key achievements include: • Built advanced automation workflows using Make.com, Zapier, Monday.com, and n8n • Integrated WordPress, Beehiiv, Shopify, and CRM platforms with custom automations • Developed Klaviyo ecommerce email flows that improved customer retention and sales • Created customer segmentation systems for targeted marketing campaigns • Designed high-converting landing pages optimized for leads and conversions • Automated lead capture, onboarding, notifications, and marketing operations • Connected APIs and third-party tools for seamless business workflow automation Passionate about helping businesses scale efficiently through smart automation, email marketing systems, and conversion-focused digital solutions.