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Kathrin W
@kathrin_w96
Fractional CMO
Allemagne
Anglais
À propos de moi
I help startups and small businesses grow with data-driven, scalable marketing without the cost of a full-time CMO.
With 5+ years of international experience, I support B2B, tech, sustainability and professional services, delivering strategy, brand building, content and campaigns.
If you need hands-on marketing expertise to boost results, I'll step in as your partner.
Compétences
Kathrin W
hors ligne •
Temps de réponse moyen de 1 heure
Voir mes services
Conseils en Marketing
I will act as your fractional cmo and develop your marketing strategy
Conseils en Marketing
I will give you a 30 min marketing consultation for startups and small businesses
Expérience professionnelle
Marketing Specialist
Industrial Waste Management
Aug 2024 - Present • 1 yr 9 mos
- Developing and managing marketing content, including brochures, newsletters, social media campaigns, and sales presentations - Overseeing marketing budgets and expenses, managing promotional materials, branded merchandise, and external creative agencies to ensure cost efficiency and alignment with strategic marketing objectives - Developing and implementing targeted LinkedIn content strategies to enhance brand visibility and audience engagement - Conducting LinkedIn analytics and performance reporting, identified trends and insights to optimise content and to increase brand awareness - Designing and producing marketing collateral (banners, infographics and promotional materials) using Canva
Consultant
B2B Sales
Aug 2022 - Apr 2024 • 1 yr 8 mos
Promoted recruitment services within target industries by advertising and positioning specialised marketing and accounting recruitment solutions Identified and acquired new B2B clients through outbound outreach and relationship-driven business development strategies Built and maintained strong client relationships through ongoing communication, needs analysis, and consultative engagement Delivered structured feedback and insights to clients and candidates to support service improvement and to strengthen brand credibility
Marketing Coordinator
Business Services
Aug 2021 - Aug 2022 • 1 yr
Developed and implemented integrated marketing strategies to support participation in industry fairs and to increase brand visibility Liaised with stakeholders such as the German-Australian Chamber of Commerce Coordinated multichannel campaigns to generate qualified leads, enhancing brand recognition, and to drive sales growth Executed targeted marketing initiatives across social media, print, and email platforms to improve audience engagement and market presence Created and managed LinkedIn content to strengthen the company’s professional profile and online reach Improved website visibility and performance by implementing SEO strategies, conducting keyword analysis, and optimizing online content
