
Katie ross
Digital Design Studio, Branding Experts, Excel and WordPress Specialists
Compétences

Voir mes services


Expérience professionnelle
Excel & Google Sheets Business Systems Specialist
Freelancer.com • Freelance
Feb 2024 - Present • 2 yrs 8 mos
Developed practical Excel and Google Sheets systems for small businesses, consultants and entrepreneurs requiring better organization of financial and operational information. Projects included automated budgets, expense trackers, invoice systems, reporting dashboards and business spreadsheets. Responsibilities included designing worksheet structures, creating formulas, automating calculations, improving data organization and building dashboards that make important information easier to review. Solutions were designed to be easy to update while remaining flexible enough to accommodate additional transactions, clients and business categories. The work focused on creating practical systems that reduce repetitive tasks and give business owners clearer visibility into their operations.
WordPress & SaaS Website Specialist
Fiverr • Freelance
Jan 2023 - Present • 3 yrs 9 mos
Designed and developed professional WordPress websites for SaaS companies, startups, consultants and growing businesses. Responsibilities included WordPress setup, Elementor development, responsive website design, landing pages, SEO structure, lead-generation sections and conversion-focused customer journeys. Projects were structured around clear messaging, logical navigation and strategically placed calls to action designed to guide visitors toward actions such as requesting a demo, submitting a form or booking a consultation. Additional responsibilities included improving page hierarchy, optimizing content structure, creating reusable Elementor sections and implementing foundational on-page SEO. Websites were developed with scalability in mind so businesses could add future landing pages, content and marketing campaigns without rebuilding their core website.
Ebook & Digital Publication Designer
Upwork • Freelance
Jun 2021 - Present • 5 yrs 4 mos
Designed professional ebooks, lead magnets, workbooks, coaching guides and digital publications for authors, coaches, consultants and online businesses. Created structured page layouts, typography systems, cover-to-interior consistency, worksheets, callout sections and branded content pages. Prepared files for digital distribution and Kindle publishing while maintaining readability across different screen sizes and formats.