Kayla A.

UGC Creator & Content Strategist

Freelancing Career • Freelance

Mar 2026 - Present • 5 mos

Create high-converting user-generated content (UGC) for brands across beauty, food & beverage, parenting, lifestyle, wellness, home, travel, and pet industries. Manage the full creative process from concept development and scripting to filming, editing, and final delivery for organic social media, paid advertising, TikTok Shop, and Amazon listings. Responsibilities & Achievements Produced 100+ short-form videos and product photography assets for national and emerging brands. Specialized in TikTok, Instagram Reels, Meta Ads, and TikTok Shop creatives. Developed scroll-stopping hooks, authentic storytelling, and conversion-focused ad concepts. Delivered projects from creative brief through final edited content with fast turnaround times. Collaborated with brands including OxiClean, McDonald's, Bachan's Japanese BBQ Sauce, Hero Cosmetics, Goodr, Play It Again Sports, Good Grains, Oliver Thomas, and more. Created a high-performing ASMR-style TikTok Shop campaign for OxiClean that received outstanding client feedback and was featured on the brand's TikTok account during a period of significant audience growth. Maintain a 5+ year background in professional photography, bringing advanced lighting, composition, and editing expertise to every UGC project. Skills UGC Strategy Short-Form Video Production TikTok Ads Instagram Reels Product Demonstrations Scriptwriting Voiceovers CapCut Pro Adobe Lightroom Commercial Product Photography Social Media Marketing Creative Direction