K. Cherif

Senior Marketing Data Analyst

Farma Barn • Temps plein

Jan 2025 - Present • 1 yr 6 mos

• Manage and optimize a unified data platform integrating GA4, paid media, SEO, social, and email data — serving as primary steward of data integrity, governance, and system effectiveness across 50+ retail locations. • Collect, analyze, and interpret quantitative and qualitative data from multiple internal systems to support reporting, forecasting, and performance assessment for executive leadership. • Establish and maintain data standards, validation processes, and documentation to ensure accuracy, consistency, and long-term reliability of reporting across systems. • Develop regular and ad hoc dashboards and visualizations (Power BI, SQL, DAX) presenting clear, accurate, and timely insights aligned with strategic and operational priorities. • Work closely with marketing, merchandising, category management, and executive stakeholders to understand analytical needs and translate them into tailored, data-driven solutions. • Develop KPIs and tracking tools to support operational planning and monitoring, and respond to leadership data requests with clear scope, timelines, and deliverables. • Led a 5-week controlled flyer test (5 focus vs. 46 control stores), delivering +4.4% average weekly sales lift and reversing YoY gross profit decline by +5.1 pts — providing executive-ready findings that shaped strategy. • Trained non-technical stakeholders to self-serve Power BI dashboards, reducing ad-hoc data requests by 40% across the department.