Kean V

Ai UGC Creator

JBL • Freelance

Mar 2026 - Mar 2026 • 0 mos

I completed a male UGC avatar creation project for JBL, producing a natural and engaging promotional video designed specifically for short-form social media platforms like TikTok and Instagram Reels. The goal of the project was to present the speaker in a way that felt authentic, relatable, and native to the platform rather than overly commercial or scripted. The male avatar was styled to reflect a casual everyday user, speaking in a conversational tone while highlighting the key benefits of the product such as sound clarity, portability, battery life, and ease of connection. The video followed a simple, scroll-stopping structure beginning with a strong hook to capture attention within the first few seconds. The presentation then flowed into a relaxed demonstration of the speaker in a home setting, showing how it fits naturally into daily routines like listening to music, working out, or hosting small gatherings. The overall feel was organic and realistic, similar to content created by genuine users sharing personal recommendations. The final output was optimized for vertical viewing and short-form engagement, making it suitable for both organic content and paid advertising campaigns. The tone remained confident yet friendly, ensuring the brand message was delivered clearly while maintaining the authenticity expected from UGC-style videos. This approach helped position the product in a way that aligns with modern social media trends and audience expectations, blending promotional messaging with relatable storytelling for stronger audience connection and engagement potential.