Keletso B. Baas

Social Media Manager

Legends Legal Marketing • Temps plein

Dec 2025 - Present • 9 mos

Manage a portfolio of law firm clients, overseeing full digital presence in line with each firm's marketing package – spanning social media, website content, blog coordination, and brand positioning. Develop and implement platform-specific content strategies across Facebook, Instagram, X, and LinkedIn to drive engagement, visibility, and client inquiries. Craft and coordinate blog publishing and website updates to ensure SEO consistency and messaging alignment across all client channels.

Social Media Manager & Copywriter

Canva • Freelance

Oct 2025 - Present • 11 mos

Develop cross-platform social media strategies and creative campaigns tailored for brand engagement and visibility for a portfolio of clients. Write, edit, and publish content aligned with each brand's tone and visual identity using tools such as Google Workspace, Canva, and CapCut. Monitor campaign analytics through Meta Ads Manager and Google Analytics, adjusting creative direction based on data insights.

B2B Copywriter

INFUSE • Temps plein

Dec 2023 - Oct 2025 • 1 yr 10 mos

Crafted high-converting copy for emails, landing pages, banners, phone scripts, and full-funnel assets for B2B demand generation campaigns. Collaborated cross-functionally via Microsoft Teams to align copy with client strategy and campaign objectives. Tracked deliverables and performance using Inflow and Excel, supporting consistent reporting and on-time delivery.