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Kenner
@kennabahati
Kenya
Anglais, Swahili
À propos de moi
I'm a data analytics with a strong interest in using data to understand consumer behavior and marketing performance. I enjoy working with tools like Excel and Google spreedheets to uncover insights that drive smarter decisions.
Recently, I completed hands-on projects analyzing social media trends, ad performance, and customer segmentation using real-world datasets. I’m constantly learning new tools—currently exploring Power BI and Tableau to build engaging dashboards.
Compétences
Kenner
hors ligne •
Voir mes services
Saisie manuelle de données
I will do best in data analysis, data entry and writing
Expérience professionnelle
data analyst
Ajira Digital • Freelance
Jul 2025 - Present • 1 yr 2 mos
Data Analytics & Marketing Analytics Projects Analyzed real-world datasets using Excel and Google Sheets to identify trends, patterns, and actionable business insights. Conducted social media performance analysis, evaluating engagement, reach, impressions, and content trends to understand audience behavior. Analyzed advertising campaign data to assess campaign performance and identify opportunities for improved marketing results. Performed customer segmentation analysis to group customers based on characteristics and purchasing behavior, supporting targeted marketing strategies. Cleaned, organized, and validated datasets to improve data accuracy and prepare information for analysis. Created pivot tables, charts, dashboards, and reports to communicate findings in a clear and understandable way. Presented data-driven insights and recommendations to support better marketing and business decision-making. Currently developing skills in Power BI and Tableau to create interactive dashboards and more advanced data visualizations.
