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Irina K
@khrapchen
Marketing Content Strategist
Espagne
Anglais, Russe
À propos de moi
I am a Marketing & Content Leader with 10+ years of experience driving brand growth and boosting audience engagement for media and entertainment. I specialize in short-form video strategy, scaling digital audiences to over 2.5B views, and streamlining creative workflows using AI tools. I blend storytelling with measurable results to help companies grow smarter and faster.
Compétences
Irina K
hors ligne •
Voir mes services
Avatar IA
I will design ai influencer model for product ad creative and ecommerce brand
Expérience professionnelle
Head of Content Project
Sberbank • Temps plein
Mar 2017 - Oct 2018 • 1 yr 7 mos
Redesigned content strategy leading to a 50% increase in media metrics. Launched the SberCat campaign, gaining 10M users and a Silver Effie Award. Rolled out Stories within the Sberbank app to 80M MAUs to boost sales.
