k
kilianpena

Kilian P

@kilianpena

Ex Google Employee, Scaling Brands with Google Ads and Amazon Ads !

France
Français, Anglais, Espagnol
Certaines informations sont présentées en anglais.
À propos de moi
Former Google Ads employee | 5+ years managing ads from both sides: inside Google Ads, and as an in-house advertiser running Google & Amazon campaigns. Attended Amazon Ads events in Paris: I know how the algorithms think, not just how to push buttons. I build data-driven growth engines for e-commerce by focusing exclusively on the 2 largest buying search engines: Google & Amazon. Google Ads: PMax, Shopping & Search growth. Amazon Ads: Visibility & aggressive ACoS optimization. Tracking (GTM): Bulletproof data setups. Audit first, then scale true ROI. Let's talk.... Plus d’infos

Compétences

k
kilianpena
Kilian P
hors ligne • 

Voir mes services

Consultation stratégie
I will set up and optimize your google ads campaign as an ex search engine insider
De70 $US / projetPlus de détails
Annonces sponsorisées
I will setup, manage and optimize your amazon PPC campaigns to lower acos
De50 $US / projetPlus de détails

Expérience professionnelle

Google

Google Ads Strategist

Google • Temps plein

Jul 2024 - Jan 2026 • 1 yr 6 mos

At the core of Google Ads, I drove and optimized ad strategies for over 1,000 businesses. My role was to audit high-potential accounts to maximize their profitability using Google's internal tools and data. My core pillars of expertise: Structure & Algorithm: Implementing modern campaign structures to properly feed Google’s algorithm and stabilize performance. E-commerce Expertise: Advanced optimization of Google Shopping and Performance Max (Merchant Center feed management, product segmentation by margin/performance). Bidding Strategies (Smart Bidding): Mastery of tROAS and tCPA. In-depth analysis of bidding signals to cut budget waste. Tracking & Data: Configuration and auditing of conversion tracking (GA4, GTM, Enhanced Conversions, Consent Mode V2) to ensure clean data flow, which is vital for Machine Learning. Scaling & Budget: Supporting budget scaling without hurting ROI, while identifying new growth levers (Display, YouTube, Demand Gen). The advantage for you: I know the exact criteria that make the algorithm favor an account. I apply Google’s internal best practices—often unknown to outsiders—to give you a direct competitive edge.