
Kyle Cross
WEBDOCTOR STUDIOS custom websites and booking system
Compétences

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Expérience professionnelle
marketing manager
Marketing • Temps plein
Jan 2024 - Feb 2026 • 2 yrs 1 mo
Grew organic monthly traffic significantly by overhauling on-page SEO and launching a content cluster strategy around high-intent buyer keywords. Reduced customer acquisition cost (CAC) by reallocating spend from broad campaigns to lookalike audiences built from highest-LTV cohorts. Launched and scaled a paid social program from the ground up at a strong ROAS, growing it into the company's leading revenue channel. Lifted email-driven revenue substantially by replacing batch-and-blast sends with a behavioral lifecycle program (welcome, browse-abandon, post-purchase, win-back). Cut landing page bounce rate and increased conversion rate through a structured A/B testing program against the hero, headline, and CTA placement. Led the rebrand and website relaunch on an aggressive timeline, coordinating multiple external agencies and a cross-functional internal team while shipping on schedule. Built the company's first marketing analytics stack (GA4, Mixpanel, HubSpot, Looker), establishing the dashboards leadership now uses for weekly revenue review. Grew LinkedIn following and inbound demo requests by personally publishing on a consistent cadence and managing an employee advocacy program.