
Kliber Ruiz
Smart Automation Expert
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Automation Engineer & Workflow Architect
Fiverr • Freelance
Jan 2026 - Present • 8 mos
Architected and deployed custom, end-to-end B2B lead generation and outreach pipelines tailored for fast-growing businesses, sales teams, and marketing agencies. Key Technical Contributions & Architectural Scope: Designed scalable workflow solutions that automatically aggregate targeted prospect data from multiple public web sources, social networks, and specialized databases. Configured robust data-cleaning pipelines to sanitize, standardize, and format incoming lead information, ensuring high database integrity. Implemented automated real-time email validation and domain verification processes using third-party APIs to maintain sender reputation and minimize bounce rates. Integrated custom webhooks with leading CRMs (HubSpot, Airtable, Salesmate) to seamlessly feed enriched lead profiles into active sales pipelines without manual intervention. Set up multi-channel automated outreach triggering personalized email and messaging sequences based on custom user behavior and engagement triggers. Business Impact: Reduced manual prospecting and data entry workload by over 85%, freeing sales teams to focus purely on high-converting sales calls. Increased overall campaign outreach efficiency, lead quality, and deliverability rates across all active client acquisition channels.