kunal_khurana

Graphic Designer

Nykaa • Freelance

Feb 2026 - Present • 8 mos

Designing social media collaterals Driving engagement on social media platforms.

Freelance Designer

Freelance • Freelance

Dec 2022 - Present • 3 yrs 10 mos

●​ Produced 30+ high-impact social media assets, including static & animated stories, static posts & multi-slide carousels, ensuring all creative outputs aligned with Nykaa’s premium brand identity and aesthetic standards. ●​ Streamlined design workflows by integrating Adobe Photoshop and Illustrator with AI-assisted tools to generate innovative visual concepts, optimise asset production, and meet rigorous campaign deadlines. ●​ Designed complete brand identities for Palak Duseja Nutrition and Rangrezza Clothing, covering logos, colour palettes, typography, and visual systems. ●​ Created packaging design for MaskAid+ and SFB Cookies, developing product labels, illustrations, and refined layouts for print. ●​ Designed web elements, charts, and visual assets for Uptroop.io to enhance interface clarity and user experience. ●​ Designed Logo for the DJ/songwriter AIKUS. ●​ Managed multiple projects independently, from concept and client coordination to final delivery, maintaining consistency across digital and print media.

Graphic Designer

Ama Café • Freelance

Apr 2023 - Jan 2026 • 2 yrs 9 mos

Operational & Systems Design: Replaced an overwhelming, prone-to-wear 8-panel accordion menu with a durable, modular wooden clamp-board system designed for quick seasonal updates and long-term daily use. Hands-on Production & Problem Solving: Demonstrated physical craft and resourcefulness by salvaging and repurposing flooded wooden boards, securing them with industrial male-female binding screws to withstand heavy handling. Information Architecture & UX: Streamlined navigation and reduced guest decision fatigue by establishing a clear typographic hierarchy (using Wigenda Typewriter), structuring a balanced two-column layout, and integrating an intuitive dietary icon system. Visual Identity & Brand Continuity: Maintained a cohesive design narrative across physical print collateral and touchpoints, aligning the café's practical service needs with a warm, strategy-led aesthetic.