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Kyle C
@kyle_calvert
CRM Marketing Specialist
Royaume-Uni
Anglais
À propos de moi
I am a results-driven CRM and lifecycle marketing specialist with 7+ years spanning editorial leadership, technical writing, and performance-driven growth marketing. I have experience driving revenue growth and delivering email, push, in-app, and lifecycle campaigns.
Compétences
Kyle C
hors ligne •
Temps de réponse moyen de 1 heure
Voir mes services
Stratégie de contenus
I will write crypto, tech or gaming content, articles and research reports
Posts et légendes sur les réseaux sociaux
I will write crypto tech or gaming social media content and posts
Portfolio
Expérience professionnelle
CRM Content Strategist
Blockchain • Temps plein
Mar 2025 - Present • 1 yr 2 mos
●Designed and executed full lifecycle CRM strategy across email, push notifications, and in-app messaging for 500K+ users, driving 400%+ weekly revenue growth through audience segmentation, behavioral targeting, and continuous optimization. ●Built and managed end-to-end lifecycle campaigns across acquisition, onboarding, activation, retention, and re-engagement using Customer.io, Amplitude, and Stripo. ●Built personalized onboarding flows from scratch, creating distinct user journeys segmented by acquisition source, replacing a single generic flow to improve activation and first-purchase conversion. ●Developed recurring lifecycle email programs including weekly research content and bi-weekly market updates, driving consistent weekly revenue through value-driven engagement rather than promotional messaging. ●Implemented retention-focused lifecycle campaigns including first-purchase cross-sell, milestone triggers, churned user re-engagement, and engaged-but-never-transacted activation flows. ●Localized lifecycle content across 11 languages, maintaining brand consistency and FCA compliance requirements across all markets. ●Established CRM infrastructure including A/B test repository and deeplink documentation in Notion, creating repeatable optimization frameworks across product, data, design, compliance, and legal teams.
