Laila M
Story Driven Designer
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Expérience professionnelle
Technical Business Analyst
Insurance Office of America • Temps plein
May 2025 - Present • 1 yr 5 mos
I currently work full time as a Technical Business Analyst at Northwestern Mutual, where I help digital product teams turn ideas and business needs into clear requirements, user stories, testing support, and organized project details. I work closely with product managers, designers, engineers, QA testers, and stakeholders, which has helped me understand how strong digital experiences are built from both the business and user side. That experience connects directly to my freelance work. When I take on a creative project, I do not just think about how it looks. I also think about how it works, who it is for, what the client is trying to communicate, and how the final product can support their goals. My background gives me a mix of creative and strategic thinking. Whether I am designing a website, campaign, digital asset, or brand experience, I bring structure, communication, and intention to the process. I enjoy helping clients take an idea that feels messy or unfinished and turn it into something polished, clear, and professional.