l
laurapolet

Laura P

@laurapolet

I help eCommerce websites improve their conversion rate and customer journey

France
Français, Anglais
Certaines informations sont présentées en anglais.
À propos de moi
I help e-commerce brands improve their conversion rate by identifying what slows down the buying decision and what can be improved quickly. With 5+ years of experience working on digital products, experimentation and data-driven optimization, I focus on very concrete and actionable recommendations. My approach is simple: analyze the customer journey (desktop & mobile), identify friction points, prioritize improvements with real business impact.... Plus d’infos

Compétences

l
laurapolet
Laura P
hors ligne • 
Temps de réponse moyen de 48 heures

Voir mes services

Optimisation du taux de conversion (CRO)
I will audit your website and create a cro action plan
Optimisation du taux de conversion (CRO)
I will run and analyse ab tests on your website

Expérience professionnelle

Consultant CRO and Product Analytics

Henkan and Partners • Temps plein

Sep 2021 - Dec 20254 yrs 3 mos

Worked with multiple clients across different industries including travel, luxury, fashion, media and education. My work focused on improving customer journeys, conversion funnels and overall website performance, mainly for e-commerce and digital platforms. I collaborated closely with product, marketing and design teams to analyze user behavior, identify friction points and prioritize high-impact improvements based on data and real user insights. Projects involved conversion analysis, experimentation strategy, A/B testing and actionable optimization recommendations.