l
laurentsicard

Laurent Sicard

@laurentsicard

Growth manager UA

France
Anglais, Espagnol, Français
Certaines informations sont présentées en anglais.
À propos de moi
I help businesses grow through smart, data-driven acquisition. With 8+ years in performance marketing, I’ve managed high-budget paid campaigns, scaled products internationally, and worked hands-on with product, marketing and data teams. I focus on what really matters: - Profitable paid acquisition & scaling - Media plan, and UA strategy - Tracking implementation - Creative strategy and briefs... Plus d’infos

Compétences

l
laurentsicard
Laurent Sicard
hors ligne • 

Voir mes services

Promotion de l'application
I will audit and optimize your paid acquisition and growth strategy
De100 $US / projetPlus de détails

Expérience professionnelle

Gameloft

Senior User Acquisition & Growth Manager

Gameloft • Temps plein

Apr 2020 - Jun 2023 • 3 yrs 2 mos

Led performance marketing and user acquisition strategies for multiple mobile applications with international reach. Managed end-to-end paid acquisition, from strategy definition to execution and optimization, with a strong focus on ROI and scalability. Key responsibilities: - Owned UA strategy across major paid channels - Managed high monthly budgets with performance targets - Collaborated closely with product, analytics and game teams - Analyzed in-app data to optimize funnels, ROAS and LTV - Supported soft-launch and worldwide scaling phases