
Leetal Sitelcoo
12Y Marketing Pro X UGC Creator
Compétences

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Expérience professionnelle
Marketing manager
L'Oréal • Temps plein
Jun 2014 - Present • 12 yrs 5 mos
I have 12 years of experience at L’Oréal, one of the world’s leading beauty companies, working across beauty, cosmetics, and consumer marketing. Throughout my career, I’ve led brand strategies, product launches, 360° marketing campaigns, influencer collaborations, and consumer-focused initiatives for leading beauty brands. I was named “Marketing Woman of the Month” in 2025, and have successfully launched brands that reached the Top 5 beauty brands. My experience spans consumer research, brand positioning, creative strategy, social media, e-commerce, influencer marketing, and campaign development. Today, I bring this extensive marketing expertise into content creation, creating UGC and branded content with a strong understanding of what makes consumers stop, engage, trust, and ultimately buy.