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Leticia G
@legigliotti
Sr Insights and Market Intelligence Analyst
Brésil
Espagnol, Portugais, Anglais
À propos de moi
Driven by a deep curiosity about human behavior, I have been working for five years in data analytics, market research, brand performance analysis, and the in-depth exploration of consumer insights and consumption trends. I am passionate about continuous learning, both professionally and personally, and I strive to develop myself constantly to better navigate and contribute to this beautifully dynamic and ever-evolving world.
Compétences
Leticia G
hors ligne •
Voir mes services
Recherche générale en ligne
I will analyze reviews and deliver actionable consumer insights
Expérience professionnelle
NielsenIQ
3 yrs 7 mos
Sr. Account Executive (Industry Insights)
Mar 2024 - Feb 2025 • 11 mos
- Direct service to Beverages customers, developing regular analysis of trends, brand performance and strategic opportunities based on KPIs, market dynamics and consumer insights through Nielsen data for FMCG and secondary research, considering the objectives defined in the JBP - Member of the team responsible for NIQ Monitor, quarterly presentation on trends in NIQ baskets, cases of consumer goods categories and market evolution based on the macroeconomic scenario - Mentoring of interns and executives, supporting analytical development and workload management - Support to the commercial team in identifying new business opportunities
Account Executive (Industry Insights)
Mar 2023 - Mar 2024 • 1 yr
- Direct service to Foods customers, developing regular analysis of trends, brand performance and strategic opportunities based on KPIs, market dynamics and consumer insights through Nielsen data for FMCG and secondary research, considering the objectives defined in the JBP - Support in the development of NIQ Thought Leadership materials on trends in the consumer goods market based on Retail Index and Homescan data integrated with desk research and considerations of the macroeconomic scenario - Mentoring of interns and junior executives, supporting analytical development and workload management - Support the commercial team in identifying new business opportunities
Jr. Client Consultant (Pricing)
Jul 2021 - Mar 2023 • 1 yr 8 mos
Consulting on Price & Promotion projects for different clients in Latin America, creating recommendations for optimizing price strategies and promotional activity based on statistical models, performance indicators and market trends
