
Wilsonleviel
Performance Marketer 5 Years Scaling Brands with Paid Ads
Compétences

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Portfolio
Expérience professionnelle
Senior Executive Performance Marketing
Caspian Digital Solutions
May 2026 - Present • 4 mos
- Managing end-to-end paid media campaigns (Meta Ads & Google Ads) for clients in healthcare, property, and education sectors across Malaysia - Conducting campaign audits covering audience fatigue, CPM inflation, creative performance, and keyword strategy - Developing ad creatives and copy using Hook Rate, Hold Rate & Virality Rate framework to maximize engagement and conversion - Running SEM campaigns with ongoing keyword analysis, match type optimization, and search term refinement - Assist IT team to set up CRM system for Leads received for internal database. - Overseeing CS team operations and monitoring customer journey from ad click to lead registration to ensure quality lead flow - Coordinating with content & tech teams on landing page compliance and ad policy adherence across Meta and Google platforms
Ads & Media Specialist
JOY GROUP 橘宜集团 • Temps plein
Feb 2025 - Apr 2026 • 1 yr 2 mos
-Managed transactional ad campaigns on Shopee, Lazada, and Meta CPAS with a focus on optimizing ROAS through strategic budget allocation and daily performance tuning. -Plan end-to-end branding ads campaigns on Meta, Google, and TikTok, including media planning, audience targeting, and creative coordination. -Executed data-driven ad optimizations to ensure efficient budget usage and strong campaign delivery across platforms. -Collaborated with cross-functional teams to align ad performance with broader marketing and sales goals. -Continuously analyzed performance data to refine strategy, scale high-performing campaigns, and identify new growth opportunities.
Digital Ads Specialist
AVO Innovation & Technology • Temps plein
May 2022 - Feb 2025 • 2 yrs 9 mos
Digital Ads of Avoskin Job Description: - Running Digital Ads, A/B Testing Campaign - Creating Campaign Monthly Strategy & Budget - Creating Ads Design Brief & Strategy - Weekly & Monthly Presentation Key Findings of Campaigns. - Keyword Searching, Bidding, Re-targeting, Optimizing Ads - Attend Monthly Meetings with Facebook & Google Representative.