
lewis preston
Email Marketing Expert
Compétences

Voir mes services


Expérience professionnelle
Email Marketing Specialist
Fiverr • Freelance
Feb 2025 - Present • 1 yr 8 mos
As an Email Marketing Specialist, I focus on building email campaigns that help businesses attract, engage, and retain customers. My work covers the full email marketing process, from campaign planning and list organization to automation, segmenting, testing, and performance improvement. I have experience creating targeted email campaigns for different business goals, including lead nurturing, customer onboarding, product promotion, abandoned cart recovery, newsletters, follow-up campaigns, and customer retention. I focus on delivering the right message to the right audience at the right time. My key achievements and areas of experience include: • Creating and managing email marketing campaigns based on specific business goals and target audiences. • Building automated email sequences for lead nurturing, onboarding, follow-ups, customer engagement, and retention. • Organizing and segmenting email lists to help businesses send more relevant and personalized messages. • Writing clear, engaging email copy with strong calls to action that encourage readers to take the next step. • Setting up welcome series and customer journeys that guide new subscribers from their first interaction through further engagement. • Creating promotional newsletters and campaign emails for products, services, offers, events, and business updates. • Improving email campaign structure by reviewing subject lines, content, calls to action, timing, and audience targeting. • Setting up workflows that reduce repetitive manual tasks and help businesses maintain consistent communication with their subscribers. • Supporting lead generation campaigns by connecting landing pages, forms, CRM systems, and email automation. • Monitoring important campaign metrics such as open rates, click rates, conversions, unsubscribes, and overall engagement to identify areas for improvement. • Testing different subject lines, email content, layouts, and calls to action to improve campaign performance.