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lezanne_l

Lezanne Lourens

@lezanne_l

Senior Product Marketing Strategist, Ex Samsung, Brand Positioning and GTM

Afrique du Sud
Anglais, Afrikaans
Certaines informations sont présentées en anglais.
À propos de moi
Senior Product Marketing Strategist with 16 years at Samsung Electronics working on flagship smartphone launches and major marketing campaigns. I help startups and consumer product brands develop clear product marketing strategy, brand positioning and launch plans that support successful product growth.... Plus d’infos

Compétences

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lezanne_l
Lezanne Lourens
hors ligne • 
Temps de réponse moyen de 1 heure

Voir mes services

Stratégie de marque
I will develop your product marketing strategy and launch plan
De250 $US / projetPlus de détails

Expérience professionnelle

Samsung

Senior Product Marketing Leader - Mobile Division

Samsung • Temps plein

Oct 2008 - Oct 2024 • 16 yrs

Led product marketing strategy for Samsung’s flagship smartphone portfolio over a 16-year career in the Mobile Division, progressing through multiple marketing roles to Senior Marketing Manager. Responsible for integrated marketing strategy, brand positioning and large-scale product launches across the premium smartphone category. Delivered more than 10 flagship product launches across Samsung’s premium smartphone portfolio. Key achievements • Led marketing strategy and campaign direction for flagship smartphone launches including the Galaxy S, Note, Z Flip and Z Fold series. • Developed integrated multi-channel campaigns across digital, retail, PR, influencer and experiential marketing. • Successfully repositioned Samsung’s foldable smartphone category from early adopter awareness to mainstream desirability, increasing consumer awareness by more than 60%. • Contributed to the Samsung Mobile team that grew premium smartphone market share in South Africa from 5% to 65%. • Delivered large-scale experiential campaigns, brand activations and launch events supporting flagship product introductions.