Odunayo Ayoola

Social Media Manager & Content Strategist for Koralab.fr

Beautyskincaremart • Freelance

May 2026 - Present • 2 mos

I Managed and grew the social media presence of a Korean skincare brand by developing engaging content strategies focused on brand awareness, audience engagement, and product education. Key Responsibilities: • Planned and executed monthly social media content calendars • Created educational, promotional, and brand-awareness content for Instagram and other social platforms • Developed engaging Reel concepts, captions, and hashtag strategies • Showcased skincare products through aesthetic visuals and storytelling content • Maintained a consistent brand voice across all social media channels • Monitored content performance and optimized strategies based on audience engagement • Managed community engagement by responding to comments and interacting with followers • Created content focused on skincare education, product benefits, and customer awareness Key Achievements: • Increased audience engagement through value-driven skincare content • Improved brand visibility with consistent posting and strategic content planning • Created high-performing educational Reels designed to generate saves, shares, and profile visits • Strengthened Koralab's online presence through professional content management and branding

Social Media Manager

BeautyNailHairSalons • Freelance

May 2025 - Present • 1 yr 2 mos

As a Social Media Manager for House of Tara International, I was responsible for developing and executing content strategies that increased brand visibility and engagement across Instagram, Facebook, and TikTok. I created high-converting content tailored to beauty and skincare audiences, including reels, product showcases, and campaign visuals that aligned with current trends. I managed the brand’s content calendar, ensuring consistency in posting while maintaining a strong visual identity. I also analyzed performance metrics to optimize campaigns, improve engagement rates, and drive traffic to product pages. Through audience research and trend monitoring, I implemented strategies that boosted follower growth and improved customer interaction. Additionally, I collaborated with influencers and content creators to expand brand reach and increase trust within the beauty community. My role contributed to stronger brand positioning and higher conversion from social media platforms