Lakshay Diwan

Specialist in 0 to 100k+ Medical Brand Scaling

Physiogain

Nov 2025 - Present • 10 mos

Social Media Expert Directly responsible for the digital brand identity and organic growth strategy for a specialized physiotherapy clinic. My role focuses on bridging the gap between complex clinical expertise and engaging, viral-ready social media content. I manage the full content lifecycle—from conceptualizing high-end medical animations to SEO-driven caption writing and community management. Key Achievements Hyper-Growth Transformation: Orchestrated a massive scale-up of the brand’s Instagram presence, taking the account from 0 to 101,000+ organic followers within 6 months. Viral Content Engineering: Produced a targeted series of 10 high-impact reels utilizing trending 3D medical animations that achieved multi-million views and global reach. Patient Acquisition: Streamlined the digital "patient journey," resulting in a significant increase in DM inquiries and appointment bookings through strategic Call-to-Actions (CTAs). Niche Authority: Established Physiogain as a top-tier digital authority in the physical therapy space by maintaining a 10%+ engagement rate—well above industry standards. Expert Insights & Strategy Visual Storytelling: I pioneered the use of 3D anatomy animations to visualize pain points, which proved more effective than traditional video content for medical education. Algorithm Optimization: Utilized "High-Retention Editing" techniques, ensuring viewers watched until the end, which consistently pushed our content into the Instagram Explore page. Data-Driven Iteration: Analyzed weekly performance metrics to pivot content themes, focusing on high-save and high-share topics that lowered the cost of reach to nearly $0.