
Louise Bernard
Digital Marketing, Email Marketing, Email Automations
Compétences

Voir mes services


Portfolio
Expérience professionnelle
Self Employed
Freelance • 7 yrs
Email Campaign Manager
May 2024 - Present • 2 yrs 3 mos
Planned, created, and optimized targeted email marketing campaigns focused on audience engagement, lead generation, customer retention, and conversions. Developed promotional emails, newsletters, product announcements, and follow-up campaigns while applying email segmentation, personalization, A/B testing, campaign scheduling, and performance optimization. Monitored key metrics including open rates, click-through rates, conversion rates, and unsubscribe rates to identify opportunities for campaign improvement.
Digital Marketing & Email Automation Specialist
May 2024 - Present • 2 yrs 3 mos
I create and manage digital marketing systems that help businesses attract, engage, and retain their audience. My work includes developing targeted email campaigns, designing newsletters, building automated customer journeys, setting up follow-up sequences, and organizing email workflows based on customer actions. I focus on creating strategic messaging and automation systems that improve communication, nurture leads, encourage repeat engagement, and support long-term business growth.
Marketing Automation Specialist
Feb 2024 - Present • 2 yrs 6 mos
Designed and implemented automated email marketing systems that helped businesses nurture leads and maintain consistent customer communication. Created automated workflows for welcome sequences, lead nurturing, abandoned cart recovery, customer onboarding, follow-ups, re-engagement, and promotional campaigns. Configured triggers, conditions, audience segments, personalized messaging, and multi-step email sequences while analyzing automation performance and optimizing customer journeys.