Luana P

Brand & Web Design Consultant

Self Employed • Indépendant

Jan 2022 - Present • 4 yrs 7 mos

• Partner with organizations across 20+ industries and 8+ countries to deliver brand strategy, responsive websites, and conversion-focused digital experiences. • Lead end-to-end website and brand identity projects, from discovery and information architecture through wireframing, visual design, launch, and ongoing optimization. • Manage long-term client relationships with founders and executive stakeholders across branding, marketing, and digital communications.

Senior Brand & Web Designer

Soccer SideKicks • Temps plein

Aug 2020 - Jul 2026 • 5 yrs 11 mos

• Partnered with executive leadership to build and scale the organization's brand, websites, and marketing ecosystem during growth from 11 to 100 teams, expanding across 12 Southern California regions and 3 states, while serving 1,500+ families. • Created the club's original visual identity, including logo design, tournament branding, brand guidelines, design systems, and scalable creative standards adopted across multiple programs and regions. • Led the strategy, design, and continuous optimization of 3 organizational websites, improving user experience, information architecture, on-page SEO, registration journeys, and overall brand consistency. • Produced more than 10,000 digital assets and 2,000 email campaigns supporting 60+ tournaments, sponsorship initiatives, and 30+ annual programs. • Served as the organization's primary creative partner, translating business goals into branding, website strategy, and integrated marketing solutions throughout six years of sustained organizational growth.

Marketing Designer

Variety • Temps plein

Jul 2020 - Jul 2021 • 1 yr

• Developed integrated marketing campaigns supporting 80+ premier entertainment industry events annually, collaborating with sales, marketing, and events teams. • Designed executive presentations, sponsorship proposals, event branding, digital advertising, print production, and integrated marketing materials for leading entertainment, media, and technology partners. • Built reusable email templates and creative systems that improved production efficiency across marketing initiatives. • Produced marketing and editorial design featured in Variety Magazine, including promotional campaigns for the publication and partner editorial content for globally recognized entertainment brands. • Continue freelance collaboration with Variety's editorial team, designing branded editorial content for Spotify, TikTok, CJ ENM, and NEOM features.