
Luca F
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Compétences

Voir mes services


Expérience professionnelle
Meta Ads & Conversion Tracking Specialist
Fiverr • Freelance
May 2022 - Present • 4 yrs 5 mos
I set up and manage Meta Ads campaigns on Facebook and Instagram for e-commerce and lead generation businesses. My work covers Meta Business Manager and Ad Manager setup, Meta Pixel installation, Conversions API configuration, and fixing tracking and account issues that stop campaigns from running or reporting properly. I build campaigns around what the business is trying to achieve, whether that is sales or leads, and I make sure the tracking underneath is accurate so decisions are based on real data.
Google Merchant Center & Shopping Ads Specialist
Ecommerce Platforms • Indépendant
May 2019 - May 2023 • 4 yrs
I help online stores recover suspended Google Merchant Center accounts and get disapproved products live again. I diagnose the exact cause of each suspension, whether it is a misrepresentation flag, a policy violation, a website trust issue or a product feed error, then fix it and handle the resubmission. I also resolve GTIN, shipping and tax errors, optimise product feeds, and set up Google Shopping Ads so approved products start reaching buyers. I work across Shopify, WooCommerce and custom websites, and I focus on compliance so accounts stay stable after reinstatement.
Google Tag Manager & Analytics Specialist
Marketing • Freelance
Apr 2021 - May 2022 • 1 yr 1 mo
I implement and repair tracking for websites and online stores using Google Tag Manager and GA4. This includes ecommerce event tracking, Google Ads conversion tracking, server-side GTM setups, and consent configuration that meets GDPR requirements for EU audiences. I audit existing setups to find broken or duplicated tags, fix data gaps, and document what was changed so clients understand their tracking and can trust their numbers.