Luca P

Creator and YouTube Marketing Expert

Creator • Freelance

Dec 2017 - Present • 8 yrs 7 mos

- Strategic digital marketing consulting for companies and agencies, integrating AI tools (ChatGPT, MidJourney, DALL·E, Perplexity) into SEO, SEM, predictive analytics, and content generation processes. - Design and comprehensive management of multichannel campaigns (SEM, SEO, Content Marketing, SMM), optimizing engagement and ROI. - Marketing leadership for business projects, coordinating end-to-end strategies from planning to execution and ensuring alignment with business objectives. - Advanced auditing of digital marketing strategies and YouTube marketing. - Training and coaching in digital marketing, YouTube Marketing, and introduction to the use of generative AI for entrepreneurs and professionals.

Digital Marketing Expert and Business Developer

Freelancing Career • Indépendant

Jan 2015 - Present • 11 yrs 6 mos

- Strategic Consulting: Tailored guidance for businesses and marketing agencies in Digital Marketing Strategy development and implementation. - Project Management: Leadership in SEM, SEO, and Content Marketing campaigns, ensuring seamless execution. - Campaign Creation and Optimization: Orchestrated diverse digital marketing campaigns for optimal online engagement and ROI. - Auditing and Action Planning: Conducted comprehensive audits of Digital Marketing Strategies, devising actionable plans for improvement. - Training and Coaching: Provided targeted digital marketing training to empower entrepreneurs and professionals with essential industry insights and skills.

Business Developer

Camaloon • Temps plein

Jan 2013 - Jan 2015 • 2 yrs

- Tailored Online Sales Strategy: Developed and implemented a customized online sales strategy for the Italian B2B market, covering prospecting, lead and account management. - Customer Retention Optimization: Devised strategies to boost customer retention through data-driven initiatives. - Project Management: Oversaw projects to meet client needs efficiently. - Sales Team Training and Management: Provided training and management for sales team to meet targets effectively.