Mike lucas

Music Growth Strategist & Digital Music Promoter

Independent Digital Ventures • Freelance

Jan 2023 - Present • 3 yrs 10 mos

I work with independent artists, emerging musicians, singers, songwriters, and producers to develop music marketing strategies that improve their visibility and connect their releases with relevant audiences. My experience includes Spotify playlist pitching, music release promotion, pre-save campaigns, audience targeting, and digital marketing strategies designed to support organic artist growth. I help artists identify suitable promotional opportunities based on their genre, target audience, and release goals. My approach focuses on understanding each track, selecting relevant promotional channels, and building a strategy around genuine listener engagement rather than artificial streams or unrealistic guarantees. Key Responsibilities & Achievements Developed music promotion strategies tailored to independent artists and emerging musicians. Supported Spotify playlist pitching and researched relevant playlist opportunities for different music genres. Assisted artists with release planning, pre-save promotion, and campaign preparation. Identified audience targeting opportunities across streaming platforms and social media. Helped artists understand promotional options, campaign goals, and practical approaches to building a sustainable music audience. My goal is to help independent artists approach music promotion strategically, strengthen their online presence, and build a foundation for long-term audience growth.