Lucia Varela

eCommerce Marketing Specialist

Freelancing Career • Freelance

Dec 2025 - Present • 10 mos

As a Google Merchant Center and eCommerce marketing specialist, I help online stores set up, optimize, and manage Google Merchant Center accounts for better product visibility and shopping performance. My role focuses on product feed optimization, Google Shopping setup, policy compliance, and account troubleshooting for eCommerce brands across different industries. I successfully configured and optimized multiple Merchant Center accounts, ensuring products were fully approved and properly synced with online stores. I handled product feed errors, GTIN issues, shipping settings, tax configuration, and account suspensions while improving overall store quality and Google Shopping readiness. My responsibilities also include integrating Shopify, WooCommerce, and other eCommerce platforms with Google Merchant Center, setting up Google Ads conversion tracking, and preparing stores for scalable Google Shopping campaigns. Through proper optimization and structured product data management, I helped businesses improve online visibility, increase product reach, and generate more qualified traffic from Google Shopping results.