Bayu

Campaign Project Management - Fashion

Aug 2024 - Oct 2025 • 1 yr 2 mos

- Created a simple yet comprehensive dashboard for mega campaign target allocation and comparison to facilitate Fashion subcategory - Created a more advanced and automated recap sheet to ease the recap process and shorten the time spent to recap the data, and improving visibility for category leaders for quicker what-to-do actions - Tracked the GMV progress and budget usage for both TikTok and Tokopedia campaigns to enhance visibility to both internal and external parties - Established regular communication channels with subcategory, ensuring bi-weekly meetings are held and daily monitoring meetings during campaigns to follow up to dos & track progress. - Provided various data for internal team needs using in-house data visualization (Aeolus) and Google BigQuery SQL - Since Feb 2025, successfully secured campaign budgets for the Fashion category team across TikTok Shop and Tokopedia, enabling subcategory activations outside of mega campaign periods

Account Manager - Fashion

Feb 2024 - Aug 2024 • 6 mos

- Analyzed managed sellers' data to develop strategy in order to meet quarterly target - Worked with sellers regarding content improvements and product selection - Involved in platform campaign registration as one of the subcategory PIC - Successfully onboard in-app activation of many managed sellers (eg. ads, free shipping, etc.)

Merchandiser - Fashion

Jun 2022 - Feb 2024 • 1 yr 8 mos

- Analyze sales data and traffic for the Muslim Fashion category on the TikTokShop Indonesia Platform - Collaborate with Account Managers in developing working sheet or data dashboard, to increase overall work efficiency within subcategory - Organize campaign process flow, such as seller plotting composition, subsidy plan submission and utilization, post-mortem of past campaigns to better planning of future campaigns, including but not limited to double-date campaigns (eg. 11.11 and 12.12) and Ramadan Sale - Work closely with Account Managers during campaign planning and monitoring, such as determining the list of sellers participating in the campaign and dealing with problems that exist during the campaign period