
M Jawad
Shopify Developer and Marketer
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Portfolio
Expérience professionnelle
E-commerce and Marketing Executive
Zambeel • Temps plein
Aug 2024 - Apr 2026 • 1 yr 8 mos
Managed 100,000+ AED in total ad spend across Meta Ads (Facebook & Instagram) and TikTok Shop performance campaigns targeting GCC consumers in UAE, KSA, Kuwait, and Oman. Achieved consistent 3.5+ ROAS and 30% increase in revenue through systematic A/B testing of creatives, audience segmentation, and campaign budget optimisation (CBO). Managed and operated stores across multiple e-commerce platforms — Shopify, Salla (KSA-focused), YouCan, and EazyOrders , handling product catalog uploads, listing optimisation, and store operations simultaneously. Leveraged platform-specific features: Salla's Arabic-first storefront tools for KSA market, EazyOrders for streamlined order management workflows, and YouCan for additional GCC market reach. • Reduced customer acquisition cost (CAC) and improved store conversion rate by 1%+ through landing page improvements and retargeting funnel refinement using Google Analytics and Meta Pixel data. • • Executed performance campaigns across 4 ad platforms (Meta, TikTok, Snapchat, Google) for multiple Gulf-region brands across fashion, toys, and lifestyle categories. Coordinated cross-functionally with creative and operations teams to ensure brand-consistent ad creatives, on-time promotional launches, and seamless product go-lives