Maahum Tariq

Strategic Business Planner

Prestige Group • Freelance

Jan 2025 - Apr 2025 • 3 mos

Business Planning, Market Research, Competitive Analysis, Financial Modeling, Market Sizing (TAM/SAM/SOM), Go-to-Market Strategy, SWOT Analysis, PESTEL Analysis Industry: Beauty & Personal Care Management Consulting, Description: Authored a complete, investor-ready business plan for a luxury salon suite startup in the Dallas–Fort Worth market, built to secure funding and grant support for the facility build-out. Identified the core market problem — beauty professionals facing high startup costs and limited access to upscale, independent workspace — and positioned the salon suite model as the solution. Conducted full market validation using TAM/SAM/SOM analysis, sizing the U.S. hair and nail salon industry (~$92.5B in 2026) down to a realistic 1–2% local capture target. Researched and synthesized industry data, growth projections, and labor trends to support the opportunity. Delivered a competitor analysis benchmarking major operators (Sola Salon Studios, Phenix Salon Suites, Salon Lofts) and defined a boutique-luxury differentiation strategy. Produced strategic frameworks including Porter's Five Forces, SWOT, and PESTEL, plus target market segmentation across demographic, geographic, psychographic, and behavioral profiles. Developed the marketing and sales strategy, management and operational structure, legal and regulatory roadmap, a six-phase launch timeline, exit strategies, and a five-year financial plan.