Maria Camila BM
Marketing Strategist helping brands connect and grow
Compétences
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Portfolio
Expérience professionnelle
Multiple Clients
Freelance • 3 yrs
Project Manager
Nov 2024 - Present • 1 yr 6 mos
- Coordinated advertising campaigns across multiple channels - Managed client–agency relationships for the development of advertising materials - Planned and facilitated client–agency meetings - Coordinated and supervised BAU (Business as Usual) marketing materials
Marketing Strategy & Operations Lead
Nov 2024 - Present • 1 yr 6 mos
Worked as a freelance Marketing Strategist and Execution Lead, responsible for defining strategy and building and coordinating cross-functional teams (media buyers, designers, copywriters) to execute marketing initiatives end-to-end across multiple clients and markets.
Marketing & operations Leader - LATAM
Doctoraytime • Temps plein
Jan 2022 - Sep 2025 • 3 yrs 8 mos
- Led the overall marketing strategy and operations for the company across multiple markets, owning planning, budgets, execution, workflows and performance of all marketing initiatives. - Managed and mentored the marketing team, aligning execution with business objectives, growth targets, and performance KPIs. - Consulted B2B clients on digital presence, profile optimization, acquisition strategies, promotions, and campaign performance to maximize ROI within the platform. - Worked closely with Sales and Customer Success teams to identify upsell opportunities, improve client satisfaction, and increase subscription conversions and renewals. - Coordinated cross-functional execution across marketing, content, paid media, automation, PR, and operations, ensuring alignment with both client and company objectives. - Designed and oversaw full-funnel strategies (paid media, content, email, WhatsApp automation, remarketing) for B2B and B2C audiences, driving measurable growth in leads, bookings, and engagement. - Acted as liaison for PR and external communications, strengthening brand positioning, media presence, and stakeholder relationships. - Led the overall marketing strategy and operations for the company across multiple markets, owning planning, budgets, execution, workflows and performance of all marketing initiatives. - Managed and mentored the marketing team, aligning execution with business objectives, growth targets, and performance KPIs. - Consulted B2B clients on digital presence, profile optimization, acquisition strategies, promotions, and campaign performance to maximize ROI within the platform. - Worked closely with Sales and Customer Success teams to identify upsell opportunities, improve client satisfaction, and increase subscription conversions and renewals. - Coordinated cross-functional execution across marketing, content, paid media, automation, PR, and operations, ensuring alignment with both client and company objectives. - Designed full funnel...
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barenboim

Canada
Maria Camila shows a great deal of experience and understanding of the marketing field, provided a complete strategy and complemented with further details.
