m
malek_casasni

Malek C

@malek_casasni

Danone Brand Manager Strategy and Youth Marketing Expert

France
Français, Anglais, Arabe
Certaines informations sont présentées en anglais.
À propos de moi
Former Brand Manager at DANONE, I bring world-class marketing rigor to your project. I deliver actionable strategies tested on multi-million dollar brands and global licenses like Warner Bros. What I offer: Corporate Strategy: Proven methodologies to scale your brand effectively. Youth Marketing: Specialist in Gen Z & Alpha trends (IAE Poitiers). Marketing Translation: Expert adaptation in Arabic & French for the Maghreb and European markets. From brand audits to 360° launch plans, let’s make your product a market leader. Message me to start!... Plus d’infos

Compétences

m
malek_casasni
Malek C
hors ligne • 
Temps de réponse moyen de 1 heure

Voir mes services

Traitement d'images par IA
I will upscale and enhance your images to 8k for professional print
De5 $US / projetPlus de détails

Expérience professionnelle

Danone

Danone

Temps plein • 2 yrs 3 mos

BRAND MANAGER

Jun 2024 - Aug 2025 • 1 yr 2 mos

Assigned brands (DANONE Kids, DANAO). Analysis of consumer studies (U&A, BHT, Demand Space, etc.) and business KPIs to identify customer perceptions and inform brand strategy. Piloting the CSR project (Caravane El BESMA) in line with the relaunch of the Danone Kids brand, reinforcing its presence in the market.

JUNIOR BRAND MANAGER

May 2023 - Jun 2024 • 1 yr 1 mo

Deployment and optimization of the licensing strategy with the studios (Warner Bros, Paramount), including the negotiation and renewal of partnership agreements. Launch and management of 360° campaigns (Summer Camp, Inno Camp, Danao Relaunch, BTS etc.), Coordination of the 1st TV campaign in 8 years reaching (+250% vs media objective). Management and optimization of the product portfolio, including recipe redesign (sugar reduction, vitamin fortification, etc.), range extensions, validation of strategic innovations and graphic modernization of brands. Management of strategic plans and brand reviews (Brand Review)

Junior Brand Manager

FADERCO

Jun 2021 - Apr 2023 • 1 yr 10 mos

Managed a diverse portfolio of leading hygiene brands (Bimbies, Dada, Uni-form, Viva Protek), driving brand equity through data-led strategies that resulted in a +9% increase in brand consideration for Bimbies and +15% awareness growth for Uni-Form. Led the end-to-end execution of major 360° product launches (Bimbies Sensitive, Pants Reboost, etc.) and coordinated integrated ATL/BTL campaigns across TV, digital, and influencer channels. Conducted rigorous strategic benchmarking and market analysis to maintain competitive advantage while spearheading high-impact CSR initiatives, including surgical mask portfolio development (Protek) and sports partnerships in collaboration with the CAF during the global health crisis.