Maalik

Senior Media Buyer

Digi Era Pro • Temps plein

Mar 2025 - Aug 2025 • 5 mos

This on-site role played a key part in strengthening my understanding of media buying and performance marketing. Working closely with real businesses and active campaigns allowed me to gain hands-on experience in developing, testing, and optimizing media buying strategies for better efficiency and ROI. Through this experience, I learned how to analyze audience behavior, manage ad budgets strategically, optimize creatives and targeting, and scale campaigns based on data-driven insights. It helped me build a practical, results-focused approach to media buying that prioritizes lead quality, cost efficiency, and sustainable growth.