
Ricardo Silva
Product and Content Ops
Compétences

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Expérience professionnelle
Research Analyst
IDC
Mar 2013 - Dec 2015 • 2 yrs 9 mos
Research analyst covering technology markets in Latin America and the Caribbean. Produced market reports for global technology vendors using quantitative and qualitative research: segmentation, competitive benchmarking and adoption forecasts. Presented findings to senior executives.
Product Director
Tech Data
May 2011 - Mar 2013 • 1 yr 10 mos
Product director for mobile computing lines from vendors such as Acer, Toshiba and Dell. Built business plans and product roadmaps, ran market segmentation and competitive positioning analysis, tracked product KPIs, managed the portfolio budget and led product launch events.
Product Director
Panasonic
Nov 2008 - May 2010 • 1 yr 6 mos
Product director for audio, personal care and small appliance lines. Defined positioning and portfolio roadmap from market analysis, managed marketing budgets and channel product mix, built sales and inventory forecasts, set pricing and trained the sales force.