
Manoj Gupta
Performance Marketing Expert with 13 Years of Experience
Compétences

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Portfolio
Expérience professionnelle
Manager - Performance Marketing
Imart Media • Temps plein
Aug 2023 - Present • 2 yrs 10 mos
Managed and optimized performance marketing campaigns across Google Ads, Meta Ads, and other paid media platforms. Responsible for lead generation, campaign strategy, keyword research, audience targeting, and conversion optimization. Improved ROI by continuously monitoring campaign performance, A/B testing ads, and optimizing landing pages. Experienced in managing PPC campaigns, budget allocation, and performance tracking to drive measurable business growth.
Manager - Paid Media
Publicis Groupe • Temps plein
Jul 2022 - Feb 2023 • 7 mos
Planned, launched, and optimized performance-driven campaigns with monthly spends ranging from $50K–$500K+ Improved average ROAS / ROI by 3–5% through audience segmentation, creative testing, bid strategy adjustments, and lookalike audience scaling Reduced cost-per-acquisition (CPA) by 30% on key e-commerce and lead-gen campaigns via A/B testing and negative keyword refinement Collaborated with creative, strategy, and analytics teams to align media execution with overall brand objectives Monitored real-time pacing, delivered weekly/monthly performance reports, and presented insights & optimization recommendations to clients
Assistant Manager - E-Com Media
AdGlobal360 • Temps plein
Dec 2020 - Jul 2022 • 1 yr 7 mos
Managed end-to-end e-commerce media campaigns for 6+ clients across Healthcare, Food, Beverages and D2C verticals at AdGlobal360 (a leading performance marketing agency with 500+ employees, part of Hakuhodo group). Key responsibilities & achievements: Planned and executed performance marketing campaigns on Google Ads, Meta Ads, Amazon Ads and Flipkart Ads platforms → achieved average 4.2× ROAS and 35–65% YoY growth in client revenue. Optimized media budgets (₹50L–1Cr+ monthly) through bid strategy adjustments, audience segmentation, creative testing (A/B), and landing page recommendations. Led campaign reporting & insights using Google Analytics, Looker Studio, and internal dashboards → reduced CPA by 22–40% for multiple accounts through data-driven optimizations. Collaborated with creative, content, and e-commerce teams to improve ad relevance, CTR, and conversion funnels. Handled high-spend festive & seasonal campaigns with real-time scaling and budget re-allocation.