
Marcela Morales
Social Media Manager
Compétences

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Expérience professionnelle
Marketing Manager Clarivate
Colombian Curves • Temps plein
Dec 2021 - Present • 4 yrs 8 mos
Managed and executed integrated marketing campaigns across Latin America, supporting brand awareness, customer engagement, and business growth. Developed regional social media strategies, planned and created monthly content calendars, and supervised the production and editing of digital assets, including videos, graphics, and promotional materials. Coordinated virtual and in-person events across multiple countries, working closely with internal stakeholders, clients, speakers, and external vendors to ensure successful execution. Supported customer acquisition and retention efforts through targeted marketing initiatives, content marketing, email campaigns, and event promotion. Demonstrated strong project management skills by overseeing multiple concurrent initiatives, meeting deadlines, managing budgets, and ensuring high-quality deliverables in a fast-paced, international environment.
Marketing and Communications Manager
Colliers • Temps plein
Jan 2019 - Nov 2022 • 3 yrs 10 mos
Developed and implemented internal and external marketing processes and strategies, including brand positioning initiatives in collaboration with PR and Free Press agencies. Coordinated and monitored digital content plans across social media channels, created engaging content, managed corporate events, and led brand reactivation campaigns. Additionally, designed and executed internal communication strategies to strengthen employee engagement and corporate culture.