mario
ECom Graphics TikTok Shop, Framer and Sora
Compétences
Voir mes services


Portfolio
Expérience professionnelle
Digital Asset & AI Cover Director
Atlassian
Jun 2021 - Present • 5 yrs 4 mos
Directed the visual production of cutting edge digital media covers, specializing in advanced AI video layouts, Sora thumbnails, and immersive multimedia social assets. Engineered high impact, clickbait resistant visual frameworks designed to capture immediate user attention in hyper competitive feeds. Combined deep understanding of algorithmic viewer behavior with elite graphic design execution to build scalable templates for video creator networks. Audited asset performance metrics to iterate on thumbnail designs, achieving an average 22% increase in visual engagement and audience retention across platforms.
Lead Template Specialist & UI Designer
Canva • Temps plein
Sep 2011 - Present • 15 yrs 1 mo
Conceptualized, designed, and launched premium Framer templates and digital product mockups for a global creator ecosystem. Built an extensive library of high converting web template thumbnails and interactive UI landing pages that prioritized seamless user experience (UX) and conversion rate optimization (CRO). Translated complex user workflows into clean, reusable Figma to Framer components. Analyzed marketplace search data to engineer high traffic thumbnail assets, maximizing visibility and drive to store conversions. Mentored junior designers on layout dynamics, typographic hierarchy, and industry standard digital asset presentation.
Senior ECommerce Visual Designer
Cotton On Group • Temps plein
Apr 2021 - Jul 2025 • 4 yrs 3 mos
Led the visual asset strategy for high volume retail ecommerce channels, specializing in viral TikTok Shop listing images and high converting product infographics. Pioneered a conversion focused graphic framework that increased click-through rates (CTR) by 34% and reduced bounce rates on product detail pages. Collaborated with cross functional marketing teams to design psychological visual hooks, optimized layout hierarchies, and high impact listing graphics that aligned with fast moving social commerce trends. Managed a portfolio of 50+ digital product listings, ensuring brand consistency, mobile first design optimization, and strict adherence to TikTok marketplace guidelines.