Abdul Momin

Shopify store and Google ads campaign management

Tv Time Direct • Freelance

May 2022 - Dec 2025 • 3 yrs 7 mos

Managed end-to-end eCommerce operations and digital marketing strategies for TV Time Direct, focusing on scaling store performance and maximizing paid search profitability. Shopify Store Management & Optimization: Managed complete Shopify store operations, product listings, category organization, and site navigation. Performed theme customizations and layout adjustments to improve user experience (UX) and mobile responsiveness. Implemented conversion rate optimization (CRO) strategies to reduce cart abandonment and increase average order value (AOV). Google Ads & SEM Strategy: Built, launched, and managed high-converting Google Ads campaigns, including Search, Display, and Google Shopping. Conducted in-depth keyword research and competitor analysis to target high-intent buyers. Structured ad groups, authored persuasive ad copy, and set up precise conversion tracking. Continuously optimized campaign budgets, bid strategies, CTR, CPC, CPA, and ROAS to ensure maximum return on ad spend. SEO & Technical Tracking: Applied on-page and product SEO best practices to boost search engine visibility and organic traffic growth. Configured analytics and performance tracking to deliver actionable data insights and continuous campaign refinements.