Nauman Khan

Senior Digital marketer

Psychotherapywithfarhana • Freelance

Jan 2026 - Present • 7 mos

Worked with Psychotherapy With Farhana, a Canada-based psychotherapy practice, to build and optimize digital marketing campaigns aimed at increasing client inquiries and online visibility. My responsibilities included: • Creating and managing Meta (Facebook & Instagram) advertising campaigns to generate therapy consultation leads • Conducting audience research and targeting for mental health services in Canada • Designing high-converting ad creatives and copy tailored for psychotherapy clients • Setting up conversion tracking and campaign optimization to improve performance • Managing campaign budgets and performance analysis to lower cost per lead • Improving brand awareness and engagement across social media platforms Results ✔ Generated qualified therapy consultation leads ✔ Improved ad engagement and click-through rate ✔ Optimized campaigns to achieve cost-effective client acquisition

Social Media Marketing & Meta Ads Specialist

liu Xioti Business • Freelance

Feb 2023 - May 2025 • 2 yrs 3 mos

Collaborated with Liu Xioti Business to enhance its online presence and generate targeted leads through strategic social media advertising. My role focused on developing and managing high-performing Meta (Facebook & Instagram) ad campaigns designed to increase brand awareness, engagement, and conversions. Key Responsibilities • Creating and managing Facebook & Instagram advertising campaigns • Conducting market research and audience targeting to reach potential customers • Designing engaging ad creatives and persuasive ad copy • Optimizing campaigns to improve CTR, conversions, and ROI • Monitoring campaign performance and making data-driven adjustments • Supporting brand growth through social media marketing strategies Results ✔ Increased audience engagement and brand visibility ✔ Generated targeted leads through optimized advertising ✔ Improved overall campaign performance with continuous optimization

paid ads+shopify store specialist | Embelish Gold UAE

Embelish Gold UAE • Freelance

May 2023 - May 2025 • 2 yrs

At Embellish Gold, I managed and optimized comprehensive digital advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram. Over three years, I successfully increased ROI by strategically targeting high-value audiences, implementing A/B testing, and leveraging data-driven insights to drive conversions and revenue growth. I collaborated closely with the marketing and creative teams to design compelling ad creatives, refine messaging, and ensure campaigns aligned with brand objectives. My role involved continuous performance analysis, budget management, and staying ahead of digital trends to maintain a competitive edge in the luxury jewelry market. Key achievements: • Increased paid ad ROI by X% over three years through optimization and strategic targeting. • Successfully managed ad budgets exceeding $159, 00,000annually while maintaining cost-efficiency. • Launched high-performing campaigns that boosted online leads and sales consistenice.